Tag: lamborghini origin

Lamborghini: Never Insult a Tractor Tycoon

Previously on Behind the Business, we looked at how an Italian blacksmith took the automotive world by storm. Like many great innovators, Enzo Ferrari was a demanding, proud and spirited man. It is precisely this incendiary mix of personality traits that eventually and rather amusingly led to the creation of Ferrari’s greatest rival and the […]

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